Archive for the ‘Culinary tourism’ Category

Abstract

Food in tourism is becoming an important subject to researchers in the field of tourism and food service. Food and its related tourist activities [MB: in the broadest sense of the word, so not only the actual consumption of food/drink, but also learning about culinary culture. history and production practices in general] have been ascribed into a new category of tourism called food tourism [MB: or culinary tourism/gastronomic tourism] in which the motivation for traveling is to obtain special experiences from food.

However, limited attention has been paid to explore precisely what factors influence food tourists’ destination choices. The purpose of this study was to develop an instrument to explore food tourists’ motivations using push and pull theory. The sample was drawn from a food event in the southwestern United States.

The development of the instrument begun with literature review and was followed with a pretest on graduate students who have attended food events. After the pretest, a review of the instrument was conducted by tourism and foodservice experts. A pilot test was employed to ensure the reliability and clarity of the research instrument before actual survey. The final instrument was used to gather 305 usable questionnaires. Three factors emerged from the 14 push items [MB: =  reasons to consider culinary travel]: Knowledge and Learning, Fun and New Experiences, and Relaxation with Family. Three factors were generated from the 14 pull items [MB: = reasons to consider a specific destination]: Area Quality and Value, Quality of Event, and Food Variety. The instrument can be tested and further validated in other food tourism settings.

Authors: Young H. Kim a; Ben K. Goh b; Jingxue (Jessica) Yuan b

Published in: Journal of Quality Assurance in Hospitality & Tourism, Volume 11, Issue 1 January 2010 , pages 56 – 71

Development of a Multi-Dimensional Scale for Measuring Food Tourist Motivations – Journal of Quality Assurance in Hospitality & Tourism.

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Abstract

The study constructs a causal model of culinary tourist behavior from the theoretical framework of push and pull motivations. The study proposed that culinary event attendees’ expenditures, word-of-mouth behavior, and repeat patronage intentions would be affected by their overall event satisfaction. Push and pull motivations subsequently were examined for effect on overall satisfaction. Using multiple regression analysis with data collected from an international culinary event the study examined the above relationship. Results of the analysis can be summarized as: 1) food, event novelty, and socialization were push motivations identified for attending a culinary event; 2) food product, support services, and essential services were pull motivations and had a significant predictive affect on overall satisfaction; and 3) overall satisfaction had a significant relationship with outcome variables: word-of-mouth behavior and repeat patronage intentions. It is believed that results of the present study will be useful to organizers of culinary events and/or destination managers.
Keywords: culinary tourism; motivations; satisfaction; event marketing

Authors: Sylvia Smith a; Carol Costello b; Robert A. Muenchen c

Published in: Journal of Quality Assurance in Hospitality & Tourism, Volume 11, Issue 1 January 2010 , pages 17 – 35

Influence of Push and Pull Motivations on Satisfaction and Behavioral Intentions within a Culinary Tourism Event 

via Influence of Push and Pull Motivations on Satisfaction and Behavioral Intentions within a Culinary Tourism Event – Journal of Quality Assurance in Hospitality & Tourism.

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A quick search resulted in hundreds of articles about culinary tourism published in scientific journals. That’s remarkable, because at the time I studied for my Gastronomic Tourism graduate diploma at the University of Adelaide, 2005-2006, the sources were way more limited. You had a few authoritative authors and and not more than a handful additional journal articles.

And now, as said, there are almost countless contributions…so sit back and enjoy the ride, I will try to make an inventory of the current situation in journal-land starting in 2010 and then going backwards, including the abstract and a link to the full article.

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As of today I will collect information about culinary tourism, in order to build a valuable knowledge base about this topic. I do this so I am better able to adapt my services to the wishes of both the users and the suppliers of culinary activities. At the same time I hope that everybody somehow involved in “culinary tourism industry”, can benefit from this collection.

Of course I am more than curious about the information other culinary tourism professionals can share. Lets create a vibrant and inspiring community!

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Press release for EatVancouver expo 2009, with a special focus on culinary tourism -.

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Even though the article is published in 2006, it gives a well worded description of the “why” of culinary tourism aka gastronomic tourism.

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Why not select a culinary activity like winery visits based upon its location; close to the beautiful beaches around the world. This angle was covered by Food and Wine magazine in october 2009.

http://www.foodandwine.com/articles/wineries-by-the-sea

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Though it is an article from 2007, it is another example of the growing market for culinary tourism – American travellers becoming more demanding when looking for culinary activities like cooking schools and courses in Italy.

http://www.foodandwine.com/articles/italys-top-cooking-schools

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Another theme for culinary activities; visit the bars around the world which either serve either perfectly prepared classic cocktails or the other way around, classic cocktails re-interpreted in a 21st century style.

http://www.foodandwine.com/articles/go-list-2009-7-best-bars

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