Marijke Blazer's blog

ANP Pers Support : Press Release Portal –

ALGEMEEN.

Press Release Submission Service.

The Pilchard Works supplies fresh and tinned fish from Newlyn, Cornwall..

thanks to Saturday Kitchen 20/03/10

Falmouth Oyster Festival 2009 A celebration of Cornish Seafood.

Ok, so now I am at the “CRM innovation 2010″ symposium in Arnhem, NL. It’s odd, but either this is CRM for dummies, or I know more than I thought. You choose.. Well, except for the raise of “social media”, but the CRM idea is really still the same.

So eventhough I am not hearing anything new compared to the moment I left the IBM CRM consultancy practice, it’s like being in church, it gives me time to reflect about the topics discussed.

And that has lead to clearer ideas, or at least more ideas, about all the possibilities to help DMO’s to communicate their culinary activities, and to whom.

The more I think about it, the more possibilities I see, exactly by combining all my past experiences and knowledge (proces analysis, database design, CRM philosophie advocacy, gastronomic tourism, taste of travel preparations, food & culture, start-up coaching & consultancy, lecturing & presenting, ICM consultancy & project management, bid management, to name a few).

Great! Now I have to take action to get the first stories written, find a more efficient way for data entry and prepare the very first press release!

ITALIA – Gastronomic Museums in Italy.

Ok, passion wins again from pragmatism; I literally love the culinary museum collection of CFL, so I will start with those activities to promote the site and get a story hunting contest going. What excites me are the global scope, the sometimes exotic topics and the cultural relevance. Yum!

Besides, I truly believe there is news value in this topic. Lets use linkedin (my new best friend) to find someone who can help with drafting and distributing a press release. Lets get this baby (freudian? On the day I brought our son for the first time to the daycare) out in the open!

Today I had an epiphany. Up until now I have been (and will be, no worries) focussed upon the travellers need for broad, practical and inspiring information about culinary activities.

One of the assumptions was that DMO’s (tourist offices) were an important source of information, providing a good overview of their culinary tourism product.

It appears, however, that most – if not all DMO’s – actually don’t have a proper source available for (potential) culinary tourists. That provides an interesting development, since CFL does have the infrastructure available.

So I can offer ‘presence’ services besides promotion possibilities! Nicely aligns with my information management obsession as well.

But first things first, build on what I already have, the Dutch culinary activity collection and the food museum collection. Now start finding and engaging story hunters.

Received a few truly motivating reactions, exciting. Just have to make sure that local/regional/organic/sustainable/craftsmanship/tradition become a more accessible search feature.